Your Company Is Not a Family
Your company is not a family. Families are unconditional. That is exactly how families should work.
Companies are closer to championship sports teams. Players care deeply about each other, probably more than most employees ever do. They spend every day together, celebrate together, lose together and make each other better. But nobody forgets why they are there
to win
This does not mean companies should be cold. Caring and high standards are not opposites. The best teams have both.
You help people improve. You tell them the truth. You push each other. You build real friendships. But the team still has to be the best possible team for what you are trying to achieve.
Someone can be a great person and still not be the right person for a position. The team changing does not erase the relationship or make anyone bad. It just means the mission comes first.
If you are trying to build one of the best companies in the world, build it like a championship team.